“His music is gritty and infectious.  M.O. is definitely hungry for success.” – Bill Brownstein, Montreal Gazette.

With time, comes change.  For some time now Canada’s commercial hip hop scene has remained dormant, like a sleeping giant weary of the musical monotony.  Amidst the inept slumber a gritty new voice emerges.  If you listen closely you can hear the hunger in his tone, now you have a choice.

To “make it”, they say, it takes 10% talent, 90% hustle and a little bit of luck.  Having the talent part covered, M.O. has spent the last 5 years polishing his hustle.  A true do-it-yourself artist, and never one to shy away from adversary, M.O. learned early on the value of hard work as he earned his audio engineering degree by day and perfected his craft by night.  His recent invitation to perform at the 2007 R&B Hip Hop Billboard Conference Awards in Atlanta goes to show that all the effort he’s put into his various projects have not gone unnoticed.  The founding member and driving force behind FAMN (pronounced famine), a trend setting hip-hop group on Montreal’s burgeoning music scene, M.O. has been paving the way for his solo career.

Since its inception FAMN has gone from 10th position in the Montreal Mirror’s Readers Poll in 2003 to 1st in the 2007 edition while another project the self proclaimed workaholic was heavily involved in, The Farm Team, took the number 1 spot in 2006.  Line that up beside 6 independent releases, tracks placed on various compilations, his own clothing line, FAMN Fatigues, hundreds of live performances around Canada and regular air play on both CKUT 90.3 and K103 in Montreal, most notably being retired from K103′s Battle of the Tracks after winning 10 times in a row with FAMN’s hit “Bounce”, and it goes to show the M.O. has an appetite for success.

Now in 2008, M.O. is branching off on his solo venture to show those who haven’t heard, just what they’ve been missing.  Due out in June M.O.’s “Vicarious” tells of this artist’s journey through relationships and life experiences, showcasing his sense of humour, knack for manipulating language  and song writing abilities.  You can expect elements of the gritty sound that FAMN is famous for, but on this album a matured M.O. touches on a wide array of subjects while experimenting with different genres of music.  A DVD, will accompany the release of “Vicarious” to give fans a closer look into the life of Mr. M dot O, featuring live and interview footage as well as some of his unreleased music videos, notably “Things Done Changed” featuring Tek Luciano, which is premiering on Much Music, Much Vibe and Musique Plus in the fall.

Check out more from M.O. on Twitter, Myspace, and Youtube.